Evolve Clamato’s "te mueve" communication platform to a unique, sustainable and ownable position to attract new users without alienating core consumers
Highlight Clamato’s points of differentiation; unique flavor profile, uplifting quality, sociability and versatility
Leverage consumers’ zest for life; their enjoyment of every moment of each day, every day
Un Momento Clamato
Idea:
“Un Momento Clamato”, a fully integrated marketing campaign, that captures the feelings that the taste of Clamato evokes by transforming everyday
experiences into intense pleasure. The verbs used in the campaign invite consumers to live life passionately, enhance their day, create, enjoy and share life’s special moments the “Clamato way”.
Un Momento Clamato
Execution:
The campaign includes print and broadcast advertising, promotions/shopper marketing, experiential marketing, music and sport sponsorships.
Objective:
Nestlé Waters needed to break retailer association of its national purified water, Nestlé Pure Life (NPL), as a Walmart brand.
Idea:
Increase NPL brand awareness and trial in key Hispanic communities with Pure Living + Pure Play for Kids. Position NPL as the only bottled water whose sole purpose is to facilitate learning through fun activities
Execution:
Executed national Hispanic overlay of general market Go Play! label collection program
Objective:
Wal‐Mart which addressed the growing concern surrounding childhood obesity in the Hispanic community
Promote healthy eating habits and active playtime for children
Idea:
“¡Vive Para Jugar! ¡Juega Para Vivir!” (Live to Play! Play to Live!) a promotional platform targeting both moms and kids by providing healthy snacking solutions, nutritional information, games and safety tips to get kids out off the couch and playing outdoors
Execution:
Implemented a six-week joint program with Mattel, promoting Snack Pack®, Chef Boyardee® and Peter Pan® Peanut Butter as healthy snack and meal options that kids love
Danone Nations Cup (DNC)
Objective:
Launch Danup, a drinkable yogurt, in Southern California by leveraging product success in Mexico and Spain. Dannon also wanted to leverage the Danone Nations Cup to create excitement, awareness and trial within the Hispanic community.
Danone Nations Cup (DNC)
Idea:
Leverage the emotional appeal and popularity of the the Danone National Cup (DNC) international soccer tournament
Danone Nations Cup (DNC)
Execution:
Campaign featured The Dannon Invitational Cup to select the U-11 team to represent the US in the international tournament
Sweepstakes to Win a Trip to Paris to accompany Team USA
Retail program supported via retail activation and retailtainment
DOVE: Hair Care Launch
Objective:
Dove Hair Care launched its new hair care product line to the Hispanic market via direct mail and local event sampling. Post-launch results demonstrated that while some Hispanic women were reached, little had been accomplished in building brand awareness, communicating product benefits and encouraging trial.
DOVE: Hair Care Launch
Idea:
“Los Días de Dove,” an innovative experiential program that took Dove Shampoos and Conditioners into the heart of the Hispanic woman’s community – their neighborhood beauty salons
DOVE: Hair Care Launch
Execution:
PanaVista created a network of 250 neighborhood salons in four key Hispanic markets.
Program elements included:
Incentive programs for the salon owners as well as the stylists
Un Momento Clamato
Un Momento Clamato
Un Momento Clamato
Danone Nations Cup (DNC)
Danone Nations Cup (DNC)
Danone Nations Cup (DNC)
DOVE: Hair Care Launch
DOVE: Hair Care Launch
DOVE: Hair Care Launch
